ONE HOUSEHOLD, ONE PRODUCT (OHOP)

 ONE HOUSE HOLD ONE PRODUCT

 

OHOP SEDCO embarked on the One Household One Product (OHOP) programme to invigorate local entrepreneurship in the rural areas.     Through OHOP, SEDCO encourages Swatis to actively engage in business opportunities at the household level in order to be able to     utilize readily available resources productively hence transforming such households to economically productive units. The idea is to   encourage households that are located in close proximity to one another to organize themselves into producer clusters to create a critical   mass of produce that can be produced and marketed collectively. The programme targets to reach rural households which constitute   70% of the population of the country leveraging on the fact that rural communities have productive resources.